About

Misty founded her first business, Misty’s Dance Unlimited, at age 21. Since that time she has founded several more companies including More Than Just Great Dancing®, Everything Dance, Midwest Dance Connection, and A Chance To Dance Foundation.

She is also a managing partner of EduCare, LLC and Lown Family Enterprises and a general partner in three real estate investment partnerships.

Misty has encouraged and inspired hundreds of entrepreneurs and young women in the past twenty years and continues to share her positive and humorous perspective on business and life through her writing, speaking, and mentoring.

Misty married her high school sweetheart, Mitch and lives in her hometown of La Crosse, Wisconsin. Family, faith, and mentoring are the anchors of her life. She and her family volunteer together at the annual Thanksgiving Community Dinner and at their church. Mitch volunteers as a soccer coach for the YMCA, is a member of the Dive Search and Rescue Team, and president of Global Groundwork. Misty pitches in as a field trip chaperone for the kids’ school, as volunteer producer of Dancing with the La Crosse Stars, and president of the A Chance to Dance Foundation.

Misty gives credit to her parents for teaching her the importance of giving and working hard, and that all people have value no matter what their background or situation. She gives credit to her husband and his mom, Karen, for making it possible for her to pursue all her entrepreneurial dreams. Misty gives God all the credit for any success or impact she has through speaking, writing, giving or teaching.  Any mistakes or flops…she is quick to own those as well.

Her favorite part of the day is spending time with Mitch and their five amazing kiddos:

  • Isabella – our beautiful dancer
  • Mason – our history buff
  • Sam – our card shark
  • Max – our LEGO master
  • Benjamin – our little music lover

Although life is busy, Misty makes time for family, prayer, and fun each day.

Image of Misty Lown, founder of More Than Just Great Dancing! and other entities creating a movement of inspiration to many.